Côte | Eyewear

Marco oversaw every aspect of creation of Côte Eyewear; from brand creation to product development through marketing collateral, there was no part of this project that he was not closely involved in. Marco began creating these European-inspired glasses by first taking a step back to look at every other piece of eyewear on the market. He collected data on the materials, styles, and price points of competitors’ products to dissect foundational design elements that could be incorporated in Côte’s collection. The strong strategy and brand story that Marco implemented as creative director led to the creation of a new brand and 60 sunglasses within a single year.